Does the goal justify the target?

If you do not stand firmly behind what you want, you will fall for whatever little thing

Everyone heard about this saying at least once. Every end of something justifies the means that led to it. In the business world, everyone is everybody`s competition so that everything is acceptable and that the agent always finds a way to be justified.

Competitive parties know that they are very cruel and in the long run, one must always lose. If you want to win, then you have to build trust within your work. How with associates you are working on, as well as with potential clients.

Success comes and goes, integrity remains

Anyone who has successfully built his name in a job knows that the basis of this success was integrity. Doing what is right, regardless of whether someone sees it or not, builds trust and authenticity, and it will not go unnoticed.

For some things, years are needed, in order to build trust, but just one mistake is enough, so that trust is erased. Keep in mind this truth when it comes to what you are doing because it will help you to overcome competition and endure in some difficult moments that occur. And this truth is never negotiated.

Can integrity be monetized?!

The key features that you need to be at the very top of the job you are dealing with can never be bought but can be an integral part of your business infrastructure. Integrity creates confidence that results in profit. Consistency is also important. How customers will not get impressions that are actually an antithesis of reality as it is within your working environment.

Nothing makes you weaker than the excuses that you can potentially say or from concealing your own knowledge. How can any client trust you if you are unsure or do not know something?! What`s more important is that the job is built on relationships. Rejecting some truth just to make the employer happy, will only erode the ability of the team to successfully cooperate, which will ultimately lead to the breakdown of the team.

Genius-process or gift?!

This feature can be viewed as a process of applying ideas, whether old or new ideas are in question, in order to solve the challenges and problems that arise during the performance of the planned tasks. In fact, this is the process of finding the answer to the question "How?"

The pioneering spirit is the emergence of ways to overcome obstacles that are part of man`s nature. These obstacles are mainly related to solutions to tomorrow`s challenges, which opens up a new perspective, adds new vitality and new horizons to the project you are working on.

If you want to be among the best, for that is not only an excellent story of innovation, you need to encourage and reward genius in the people you work with. People are you who make the difference between jobs.

The competitive nature of today`s business

In order to maintain a competitive advantage, you need to go beyond the framework of the new idea that came in handy and use your energy to find a better way to achieve your goal. A goal that will, in addition to profit, support the social aspect of your job.

"Sustainable development requires human genius. People are the most important resources. "

Goals and objectives

Successful businesses are based on both goals and objectives, as they clarify the purpose of the business and help identify necessary actions Goals are general statements of the desired achievement, while objectives are the specific steps or actions you take to reach your goal. Both goals and objectives should be specific and measurable. Goals can involve areas such as profitability, growth and customer service, with a range of objectives that can be used to meet those goals.


If you`ve experienced a problem with employee turnover, your overall goal could be to improve retention. To make this goal specific, you could measure the current turnover rate, like one employee in five leaves after three months, and decide to double this figure to six months.

Objectives to meet this goal could include implementing a training program that details new-hire activities for the first 90 days on the job. You also could implement one-on-one bi-weekly meetings with your employees in an effort to build rapport and find out what`s on their mind.


Perhaps your goal is to grow your business operation. If you own a franchise unit, for example, your goal might be to open three more units within a five-year period. If this was the case, your objectives could include scouting a new city once each quarter, or reducing your franchise fees by 25 percent for the next six months.

Another goal could be to become more efficient in your business operation as a way to increase productivity. To improve efficiency, you could set a goal of increasing shipping times from three days to two days. Objectives to meet this goal could include finding a new shipper or improving production times to have units ready to ship before 10 a.m. each morning.

A smart CEO understand

Do you know the inherent value of goal setting in steering a growing business in the right direction? Unfortunately, figuring out exactly what the right direction is- and the roadmap to get there- isn`t as much of a no-brainer.

Though the statistics are grim, they should make sense: establishing business goals involves a fair amount of introspection into what makes your business tick, and what you want its future to be. Devoting the proper amount of time to do that can be difficult in a struggling economy, but your goals will be more achievable and effective if you do.

Determine your long-term aims

Start by distinguishing your long-term goals from your short-term ones. Your long-term goals should have a timeline of about three to five years. They should articulate your company`s mission statement, reflecting the reason your company was founded. When you think about why the company is there in the first place, goals take on a whole different meaning.

Create Short-Term Objectives

Now that you`ve figured out what you want in the long term, you need to figure out how to get there. We recommend an easy way to think about your short-term objectives for accomplishing your long-term goals. Make them S.M.A.R.T.:

Specific: In order to work, objectives need to be concrete (not as abstract as your long-term aims) and highly detailed.

Measurable: Put a figure or value, such as a dollar amount or percentage, to the objective.
Action-oriented: Layout which actions need to be taken by which people, and when.
Realistic: Make goals challenging, but consider your resources so that you can actually achieve them reasonably.

Time specific: Set a deadline to keep things on track.
You have to understand what the long-term goal means on a daily basis. How do you establish the goal at its most fundamental level? If I want to increase sales annually by 24 percent, how many new customers or orders a day is that?

Do you know this concept and want to learn more about it and start using it as a daily habit of everything you do ?! You`re in the right place.



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